You just graduated from law school and are now ready to make money while helping people resolve their legal problems. You decide that you will partake in the bankruptcy niche, since that area of law seems to be in high demand, especially considering all the foreclosures that are happening. You put some ads in the paper and acquire a few clients. But you want to get more without breaking your budget. The best way to do this is to look into buying bankruptcy leads.
What are bankruptcy leads and how do they work? Bankruptcy leads contain information relating to people who are considering bankruptcy or may have already filed bankruptcy. The latter won’t do you much good unless you’re offering a service that can help rebuild credit. So, your best bet involves looking into the first option, which allows you access to ‘true’ bankruptcy leads. These are the individuals that are basically ready to file bankruptcy to avoid legal consequences, whether it’s a lawsuit, wage garnishment or foreclosure.
Bankruptcy leads can come in a variety of forms, ranging from a list of emails to a collection of addresses. Most companies offering bankruptcy leads tend to provide them in the form of addresses, since there’s a lot of controversy surrounding bulk email campaigns. This means that when you build up your bankruptcy mailing list, you’ll probably have to use direct mailing to advertise to your potential clients.
Of course, this doesn’t mean that the leads within your bankruptcy mailing list can’t convert for email marketing. In fact, this can be an excellent way to ensure your bankruptcy leads will eventually take advantage of your services. All you have to do is create an informational e-book explaining how bankruptcy can free a person of their financial problems. Such an e-book can explain: the legal consequences of avoiding debt, how Chapter 13 bankruptcy can avoid foreclosure and how bankruptcy doesn’t mean the end of a person’s credit history. From there you create a website. This website should promote your services as well as the free e-book you’re offering. Don’t forget to advertise this website when sending out flyers to those on your bankruptcy mailing list. They will want to visit the website because they would be getting a free e-book. But before you allow them to access the e-book, make them provide at least an email address and their first name. It is through this email address you will send them e-courses further explaining the benefits of filing for bankruptcy.
So, what can you expect to pay if you build a bankruptcy mailing list through bankruptcy leads? It will depend on how many leads you buy as well as the company you buy them from. Usually, you can get thousands of bankruptcy leads for a few hundred dollars. Of course, you will still need to pay for your direct mail campaign as well. If you use a professional service to conduct your campaign, expect to pay several thousand dollars. But if you do it yourself, you really will only have to worry about the cost of stamps, printing cartridges, envelopes and paper. If you’re a beginner at direct mail marketing, don’t be afraid to advertise in a simpler way to the individuals on your bankruptcy mailing list. It may be a bit more crude, but you don’t need fancy postcards or circulars to get people to respond.

Disclaimer: This blog or article is for information purpose only, and should not be treated a professional advise or price protection guarantee. This blog is mainly used for search engine optimization and other commercial purposes and it is advised that readers seek professional consultation in the field of interest for more information.